September 18th, 2020
Project EDWARD – A week of road safety engagement & awareness!

The long term aim of everyone who works in road safety is to see a reduction in road deaths and to be able to make every day a day without a road death.


This week, GoSafe and our partners from all over Wales undertook a series of engagement events and road safety campaigns and operations, all aiming at making our roads safer and to raise awareness of how we can all play our part in making our roads safer for everyone!


The week started with the launch of our new road safety video, with contributions from our various partners and colleagues from other road safety organisations.


Our Casualty Reduction Officers were out across the roads of Wales, enforcing the speed limits and keeping our roads safer as well as working together with colleagues from Roads Policing Teams and Fire & Rescue Services to educate drivers on road safety.


Various operations and campaigns ran across Wales targeting the minority of motorists who choose to put themselves and others at risk on our roads. Those that choose to speed, to use their mobile phones or not wear a seatbelt when driving and those who don’t drive to the conditions of the road can make a difference if they change their behaviours and attitudes.


We all have a part to play in making our roads safer, and we hope that throughout Project EDWARD week you’ve seen and learnt more about how the smallest things can make a huge difference to your own safety and to the safety of others on the roads of Wales.


Our social media platforms have been kept busy with polls, videos and updates on all our engagement and enforcement activities across the four Welsh forces.


As Project EDWARD weeks draws to a close, we hope that you have learnt more about road safety and how we all have a part to play in making our roads safer as we work towards achieving vision zero.


If we all do the little things; drive to the speed limit and the conditions of the road, wear our seatbelt, not use our mobile phone, leave a safe distance as we overtake a cyclist or a horse rider and be aware of our surroundings, we will all choose to make our roads safer for everyone.


So today, tomorrow, next week, next month, next year… We would all like to see every day a day without a road death!


Friday, 18 September 2020