September 14th, 2021
Project EDWARD’s Week of Action Continues

Project EDWARD has an ambitious target of seeing zero deaths on our roads. 2020 saw 72 deaths on the roads of Wales; less deaths than we saw in 2019, but there is still work to do and we all have a part to play in making our roads safer for everyone.


Everyone has the right to use the roads safely and confidently and we all have a part to play to make sure all road users can do so. Be patient when approaching a horse rider or as you overtake a cyclists. Take a few extra seconds to look again before exiting a junction, motorcyclists can appear further away than they are due to their size. Always expect the unexpected and be aware of your surroundings.


Cyclists, horse riders, motorcyclists, pedestrians – all these road users are classed as vulnerable road users. Unlike a car or a van, these road users have nothing surrounding them to offer protection against a collision or accident. Even a small or minor collision could result in serious or life threatening injuries for any of these road users.


Today, North Wales Police will be focusing their enforcement and engagement at sites where pedestrian and cyclist casualties have been recorded in a bid to raise awareness of these vulnerable road users the importance of taking care of each other on the roads.


Teresa Ciano, GoSafe Partnership Manager said:


“By making the safe choice when on the road, and by doing the little things like wearing a seatbelt on every journey, not using your mobile phone and by adhering to the legal speed limits we can all make a difference to our own safety as well as the safety of other road users.


GoSafe work tirelessly and passionately to reduce casualties on the roads of Wales, not only by enforcing the speed limits and other road traffic laws; but by advocating for and educating all road users on road safety. But, we cannot do this alone, and every road user in Wales can play their part.”


Several other Operations will be running across Wales today, including:


  • Operation Early Bird in South Wales, aimed at encouraging compliance with the speed limits during the early hours leading up to the morning rush hour to keep commuters safe on the roads.
  • Operation Options running out of Aberbargoed Fire Station in Gwent
  • Schools Operation running in the morning and afternoon in Dyfed-Powys


Let’s take care of each other on the roads and whenever and wherever you drive, remember to:


  • Watch your speed
  • Expect to encounter different road users
  • Be patient. Give others time and room
  • Be ready for others to make mistakes
  • Concentrate on your driving
  • Never drive and use a mobile phone. You can easily be distracted from concentrating on the road
Tuesday, 14 September 2021